By J. B. Loewen
The number-one factor for each entrepreneur is Money—getting funds, elevating funds, convincing traders to provide you cash. even if you're a begin, a small to mid-sized firm, or a $100-million corporation, your greatest challenge is usually funds. there's presently a mad rush in the direction of deepest equity—the new, sizzling strategy to get financing—but it continues to be a secret to such a lot marketers and owners/managers of SMEs. funds Magnet unlocks the puzzle of personal fairness financing and indicates how realizing deepest fairness is step one to starting to be wealth on your business.Historically, the most typical how you can bring up financing for SMEs was once via financial institution loans or in the course of the inventory markets. yet banks are notoriously risk-averse and conservative in lending to small companies, and the nice bull industry is over. for many small and medium sized businesses, the small cap public factor marketplace is not any longer a achievable resource of financing. input inner most fairness. There are billions of greenbacks of personal fairness money to be had in Canada and thousands of SMEs searching for cash, however the don’t constantly know the way to discover each other and, after they do, frequently don’t communicate a similar language. this is often the e-book that explains to company humans what inner most fairness financing is, the way it works, how and the place to discover it, how one can prevail in attracting it, and the entire merits and drawbacks of elevating financing during this way.Money Magnet is for marketers in rising progress businesses who're looking financing and wish to discover the advantages of the non-public fairness alternative. In language that marketers comprehend, Jacoline Loewen demystifies the area of personal fairness during this uncomplicated but finished consultant. cash Magnet explains what deepest fairness is and the way it really works; compares it with conventional resources of financing, comparable to banks and inventory markets; explains the differing kinds of personal fairness traders (e.g., angels, enterprise capitalists, fund managers and institutional investors); outlines the advantages and pitfalls; describes how you can meet enterprise capitalists and fund managers; indicates tips to make a powerful pitch to an investor; finds what makes traders recoil and what makes them open up their cheque ebook; offers recommendations to accommodate the 4 brutal questions all traders ask; explains intimately the deal procedure and the deal sheet; offers suggestion on universal conflicts among traders and marketers and the way to control them; features a special record of what an investor desires to learn about you and your small business; and masses extra.