Download Get Seen: Online Video Secrets to Building Your Business by Steve Garfield PDF

By Steve Garfield

The period of on-line video has arrived—now make it paintings on your businessIn the final yr, the area of on-line video exploded. Hollywood received into the sport, specialist actors and writers joined in, and self sustaining manufacturers appeared to discover their area of interest. Now, businesses are conscious to the possibilities for product and model advertising in addition to shopper engagement. So how do you need to slot into the hot on-line video universe?The must-have advisor, Get obvious via Steve Garfield, the "Paul Revere of video blogging," bargains a brief and entire toolkit to get you in control at the most recent that on-line video and comparable media need to offer.Examines luck tales of the way businesses have used on-line videoPresents a chain of plans and instruments that companies can persist with as they extend onto the social webProvides transparent step-by-step instructions on the best way to checklist, edit, and export video clips, the place to publish them, the right way to construct a group round their content material, and what to do to extend perspectives through making it move viralIf you are prepared to take complete good thing about on-line video's many merits, Get visible is the only source you would like.

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Additional info for Get Seen: Online Video Secrets to Building Your Business (The New Rules of Social Media)

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Sometimes this isn’t practical because the talent is moving around a lot. Whenever this happens, I rely on a Lighting and Sound 37 little lavalier microphone. The system I use is called the Sennheiser Evolution G2 Series. It’s a wireless system that comes with a couple of ME2 lavelier (lapel) mics, and the transmitters and receivers you need to get the audio into your camera. Although they don’t sound as good as the shotgun mic, when the talent needs to be free to move, I use them. My camera has XLR ports on it, so I use standard XLR cables to get the audio from the microphones into my camera.

Com,24 or if they get really lost, here’s my party kick. You just google David Apple. I think of about 96 million, I think I’m number one. SG: Excellent. I actually also have a Blogspot blog because I’m kind of loyal to it, you know? I was one of the first, you probably were, too, and there’s nothing wrong with it. It works, right? DG: Yeah, yeah, yeah. My friends say you can go to WordPress and I’m like, “Oh, look. ” So, you know, it’s content that matters. SG: And if you use WordPress, then you’re going to have to start being a database administrator and administrating everything and you don’t want to do that.

Tv/file/1943737/ 2 Lighting and Sound For a number of years I worked at WGBH in Boston on their yearly auction. One year I was a producer for all the video segments that ran throughout the live show. This included videos about trips, cars, and local restaurants. Many times I’d write a script and a shot list for a video segment, then I’d go out with a camera crew and we’d film the spot. An example script might have been for a new car, where the voiceover was going to talk about certain features of the car such as the leather interior, the navigation system, or enhanced tires.

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